Tai Hua: Healthier Choice Ad 2021

Client
Tai Hua

Year
2021

Behind this heritage brand is a collection of hidden stories of the people that make the brand truly unique. To uncover them is to uncover the rich culture that goes into every bottle of soy sauce.

How does a heritage brand remain relevant to the next generation? To answer that, we had to ask — what gets passed down from generation to generation? Sometimes, the things that really count may not necessarily be counted. And together with Tai Hua, we distilled it down to these two things — Stories and Values.