UOB: Net Zero

Client
UOB

Year
2024

Armed with a clear purpose to build a sustainable future for ASEAN, UOB approached Layers with an ask — to reinforce their organisation’s commitment to net zero for their internal stakeholders and employees, and also for their clients and the public.

Due to the wide ranging target audience, the challenge was to present important and pertinent sustainability issues in a way that would be easily understood and received. Sustainability requires all of us. Our approach was to build up a simple conversational setting where anyone would feel invited to listen in and participate in this journey.

We invited Luke and Alula, 2 pre-teens (aged 14 & 11) to an executive discussion hosted by Melissa and Adrian. Well-lit and open, the venue is sophisticated yet casual, allowing Melissa and Adrian to share their plans and perspectives through visual aids, to engage these young minds and all who watch this video.