Tai Hua: Brand Videos

Client
Tai Hua

Year
2021

Through two brand films, Layers explored the values and human stories that have carried Tai Hua through over 70 years of craft. With cinematic storytelling and a rich visual language, we honoured not just a recipe, but a legacy — helping to shape how the next generation connects with a brand built on purpose, not just product.

Healthier Choice Ad

Behind this heritage brand is a collection of hidden stories of the people that make the brand truly unique. To uncover them is to uncover the rich culture that goes into every bottle of soy sauce.

How does a heritage brand remain relevant to the next generation? To answer that, we had to ask; what gets passed down from generation to generation? Sometimes, the things that really count may not necessarily be counted. And together with Tai Hua, we distilled it down to these two things — Stories and Values.

The Best is Right Here

For over 70 years, Tai Hua has passed down more than a time-honoured recipe — it has carried forward a legacy of values, resilience, and an unwavering commitment to quality. In this brand film, Layers pays tribute to Tai Hua’s rich heritage while celebrating its evolution into a modern icon.

Through cinematic storytelling, intentional scripting, and evocative visual language, the video weaves past and present into a cohesive narrative. It not only honours Tai Hua’s journey but repositions the brand as one that leads with quiet strength, enduring purpose, and a deep respect for its roots.

This is more than a story of soy sauce — it's a story of legacy, transformation, and timeless excellence.