UOB: Painting of the Year 2025

Client
UOB

Year
2025

UOB partnered with Layers to create the campaign video for the 2025 UOB Painting of the Year competition. The video follows five relatable personas from vastly different backgrounds, each creating art in their own unique way. Through these glimpses, the campaign aims to encourage viewers to recognise the artist within themselves, regardless of age, profession, or life circumstances.

Whether you're an established or emerging artist, or simply someone who loves to express yourself through art, UOB welcomes you to join this celebration of creativity. After all, the best way to be an artist is your way.