UOB: ASEAN Consumer Sentiment Study 2023

 

Client
UOB

Year
2023

The ASEAN Consumer Sentiment Study (ACSS) is UOB’s flagship regional report, offering insights into consumer trends across Singapore, Malaysia, Thailand, Indonesia, and Vietnam.

In 2023, UOB reimagined the format — bringing the data to life through street interviews, clean visuals, dynamic motion graphics and clear, engaging hosting. This approach makes complex insights relatable and bite-sized.

More than just presenting survey findings, the video reinforces UOB’s position as a regional thought leader. It helps internal teams stay connected to shifting customer priorities and empowers more informed, forward-thinking conversations across ASEAN.