UOB: Sector Solutions Group (SSG)

Client
UOB

Year
2023

As the first episode of a 9-part series, this video serves as a teaser to showcase the strong enterprising spirit within the UOB Sectors Solutions Group (SSG) as well as the team’s ability to unlock creative sustainable financing solutions that will help meet their corporate clients’ needs.

Drawing from the real life story of Bonar who heads the UOB SSG team, the storytelling approach combined with line animation encourages prospective clients to dream big, painting the possibilities and values that collaborating with SSG can bring.