CPF: Life’s Supermart

Client
CPF

Year
2024

In life’s busyness, we often forget what truly matters to us.

We follow three personas as they make mindful choices that reflect their values. The video explores key themes such as relationships, long-term planning and financial stewardship.

Through this advertisement, which is part of a larger campaign, viewers are invited to go down and explore Life’s Supermart, an on-ground activation at various heartland malls to embark on a journey of self-discovery, with guidance from CPF.