CNB: Anti-Drug Campaign Video

Client
CNB

Year
2025

This impactful video for the Central Narcotics Bureau (CNB) follows Ben’s life before and after drugs through a compelling POV lens. Before, his world is vibrant and full of love — he’s active, plays basketball, and shares a deep bond with his family and girlfriend.

But after a trip with friends to a seemingly perfect paradise, Ben’s world changes. As addiction takes hold, Ben’s world visually shifts from vibrant to dull and chaotic, mirroring the destructive effects of drugs on his mind and relationships.

This campaign video invites Singaporean youths (ages 13 to 25) to explore Ben’s journey through three immersive escape room experiences at Stamford Arts Centre in March 2025. It aims to raise awareness and encourage healthier choices among young people.