About Layers
We are a team of thinkers, creators, and storytellers who walk alongside you to craft stories that reflect your brand and vision.
Who we are
Layers is home to a multidisciplinary team of strategists, creatives, animators, producers, designers, writers, and editors. Our people philosophy is simple: build people, maximise potential. We’ve grown not just through projects, but through people — like-minded creatives who believe in pushing boundaries together.
As our team has grown, so has our culture — one shaped by curiosity and bold exploration. Whether through hands-on experimentation or thoughtful use of AI, we’re always searching for new ways to bring ideas to life and refine our craft. We’re here to grow, adapt, and keep doing great work with heart.
The Layers Story
Layers was founded at a wooden table in a Toa Payoh flat by husband-and-wife duo Daniel and Joy. Daniel brought to the table years of experience in documentary-style wedding videography, capturing the emotional essence of life’s most meaningful moments. Joy brought a background in HR consulting, with a deep understanding of people, purpose, and potential.
When former wedding clients began reaching out,
“If you can tell my love story like that, could you do the same for my brand?”
It sparked a realisation. Brands don’t just need to be seen or heard; they need to be understood, felt, and remembered.
Because whether you’re creating a brand film or a strategic campaign, the real challenge isn’t just about presenting facts and figures —
it’s about telling a story.
A story that’s clear, purposeful, emotionally resonant, and built to stand the test of time.
That insight became the foundation of Layers. What began as a video production practice evolved into an integrated creative agency.
A place where Strategy meets Storytelling.
And at the heart of our office still stands the original wooden table where it all began — a reminder of how far we've come.
Why Partners Choose Layers
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Our Story-First Approach
We uncover the human insight beneath the brief to craft work that resonates.
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Boutique, Not Basic
Agile and deeply involved, we bring senior thinking to every project — without the overhead of large agencies.
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Multidisciplinary Team
Our creatives, strategists, and producers collaborate across disciplines to deliver seamless, end-to-end solutions.
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Trusted by Brands & Institutions
From government agencies to social enterprises, MNCs to SMEs, we’re experienced across industries and sectors.
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Brand narrative development
Brand positioning and messaging
Communication frameworks
Employer branding
Stakeholder engagement strategies
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Brand films and corporate videos
Campaign ideation and execution
Scriptwriting and editorial direction
Social & digital content
Internal communications content
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Brand identity systems
Key visuals & campaign branding
Presentation & report design
Motion graphics & animation
Website and UI/UX design (select projects)
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AI-assisted storyboarding and scripting
AI-generated visuals for concept development
Workflow innovation using generative tools
Exploratory content formats and prototyping
Our Core Capabilities
We partner with brands and organisations to craft strategic, human-centred narratives across video, design, and digital content.
Ready to start a conversation?
Whether it’s the launch of a new brand or a refresh of an existing one, we’re more than happy to come alongside you to help tell your story in a way that is true to who you are.